Artificial Intelligence (AI) is no longer a futuristic concept in residential real estate-it’s the engine driving a new era of efficiency, personalization, and transparency across the industry. From streamlining property searches to accelerating transactions and enhancing the customer journey, AI’s impact is visible at every stage of the real estate lifecycle.

After a year of experimentation and adaptation, 2025 will be the year multifamily operators move beyond evaluating the potential ROI of AI tools. They will implement and reap its benefits to deliver measurable, game-changing outcomes. This shift has already happened for many, as evidenced by the 94% of businesses on the AppFolio Property Manager platform now using AI capabilities to support their operations.