Best Business Development Tools For REALTORS
The Best Business Development Tools for Arizona Real Estate Brokers
By Mike McGowan, Co-Founder of RETEQ
The Arizona residential real estate game is fast-paced, fiercely competitive, and increasingly reliant on technology. From Phoenix to Flagstaff to Tucson, agents and broker-owners alike are learning that traditional approaches to lead generation, nurturing, and conversion just can’t keep up with today’s expectations. If your business development playbook doesn’t include artificial intelligence (AI), you're leaving deals on the table.
As a co-founder of a generative AI platform purpose-built for real estate, I’ve seen firsthand how smart tools can give brokers and agents a sharper edge—and more time back on the clock. Below is a curated lineup of AI business development tools that are helping brokerages in Arizona get ahead, stay ahead, and scale smart.
Predictive Seller Targeting
Smartzip
Smartzip is like having a sabermetrics department for your brokerage. It uses predictive analytics to flag which homeowners are most likely to sell in the next 6–12 months. With automated outreach built-in, it not only identifies high-propensity sellers but markets to them at scale.
Revaluate
If you’ve got a growing database that’s collecting dust, Revaluate revives it by scoring each contact’s likelihood to move. The system sifts through behavioral and lifestyle data and integrates seamlessly with major CRMs—perfect for Arizona brokerages with legacy leads.
Offrs
A double-threat: predictive seller targeting and an AI assistant named RAIA that nurtures leads via email, text, and voice. Offrs is particularly useful in markets like Scottsdale and Gilbert, where timing and speed-to-lead matter.
Lead Generation + Nurture
CINC (Commissions Inc)
CINC offers an all-in-one platform: IDX websites, paid ad management, CRM, and a 24/7 AI nurturing engine. It’s well-suited for brokerages managing large agent teams and multiple lead sources. Think of it as your cleanup hitter—powerful and reliable.
Ylopo
Ylopo stands out with dynamic retargeting ads and an AI chatbot that engages leads instantly. It’s great for brokers who want to hand their agents warm, qualified leads without the typical follow- up fatigue. Bonus: it pairs beautifully with Arizona’s mobile-first homebuyers.
Structurely
Structurely’s conversational AI ("Aisa Holmes") keeps leads engaged over weeks or even months. It handles everything from qualification to appointment setting—ideal for agents balancing showings, open houses, and follow-ups.
AI-Enhanced CRM
Wise Agent
Built right in Arizona, Wise Agent is a cost-effective CRM that punches above its weight. Its AI features include lead scoring, automated follow-ups, and marketing campaigns. It’s perfect for smaller teams or independent brokers looking to scale without breaking the bank.
Top Producer with Smart Targeting
This legacy CRM has had a serious glow-up with Smart Targeting, which uses AI to predict seller behavior and manage multi-channel outreach (email, postcards, Facebook ads). A great option for brokerages that want AI capabilities without losing a familiar system.
Overall Database Engagement
Ruuster
Ruuster is a holistic database engagement platform trusted by the top teams and independent brokerages across North America. The Ruuster platform leverages AI across websites, emails and mobile apps to push the right properties in front of the right leads and past clients at the right time.
Fello
With AI-powered lead intelligence, automated engagement workflows, and smart consumer experiences, Fello enables businesses to prioritize high-value contacts, drive timely actions, and build deeper connections. Seamless integrations make it easy to scale across existing tech stacks, ensuring efficiency and impact.
Web Chat + Ad AI
Collect.Chat
Turn passive website visitors into engaged leads with a conversational chatbot that qualifies in real time. Especially useful during listing surges or open house weekends.
Madgicx
Want to squeeze more ROI from your Facebook and Google ad spend? Madgicx uses AI to constantly test and optimize your ads, letting you focus on converting the traffic instead of tweaking campaigns.
Arizona Market Advantage
Arizona’s real estate market is uniquely suited for AI innovation:
• High turnover cities like Phoenix and Mesa benefit from predictive seller tools.
• Tech-savvy, mobile-first buyers in Scottsdale and Chandler expect instant responses.
• Fast-growing brokerages in places like Queen Creek need CRMs that can scale intelligently.
With AI in your bullpen, broker-owners can help their agents focus on what they do best: closing deals and building relationships. The rest—scouting, nurturing, qualifying, optimizing—can and should be automated.
Bottom Line:
AI isn't a threat to the real estate professional. It's the teammate that never sleeps, never forgets a follow-up, and never misses a beat. In today’s Arizona market, that’s not just helpful—it’s essential.
About the Author
Mike McGowan, a Mesa resident, is the co-founder of RETEQ, a generative AI platform built specifically for the real estate industry. RETEQ helps brokers and agents unlock insights, compliantly, from decades of legal documents, contracts, and contextual data—all through natural language interactions.
